In case you missed the must-read tweets from day one make sure to check it out because their is a lot to be learned from the amazing speakers at MozCon.
Below is a list of ten tweets from day two of MozCon that can provide small business owners and marketers alike with insights into how they can improve their businesses. Take a few minute to review these tweets and tips. You should be able to walk away from this post with a few key insights that can be applied to your business right away. Thanks!
1.
You don’t create video content. You create some good content and video happens to be the form. @philnottingham at #MozCon
— Mike Arnesen (@Mike_Arnesen) July 9, 2013
Tip for SBO’s: Don’t create video content just because everyone is saying you need to be. It’s important to start with a quality idea and then determine the type of media that best helps you accomplish your goals.
2.
In order to be successful, throughout each marketing channel, we must be extremely customer-centric #mozcon — DragonSearch (@DragonSearch) July 9, 2013
Tip for SBO’s: If you are not focusing on your customers and their needs then you will never create a meaningful relationship with them.
3.
Curate great content that your customers would appreciate. It saves time, adds value and builds community. @JoannaLord #mozcon — Mackenzie Fogelson (@mackfogelson) July 9, 2013
Tip for SBO’s: Great content is everywhere. Don’t pretend your business is the only one creating it. Social communities are built around ideas, interests and common goals. Think about how your brand can best support, interact with and promote that community.
4.
YES –> Less is more – Focus your index on the money pages, ruthlessly if necessary #mozcon
— Dr. Peter J. Meyers (@dr_pete) July 9, 2013
Tip for SBO’s: Don’t get caught up in having a huge website with every single piece of content imaginable. Determine which messages work best and focus on making them better.
5.
The most intelligent things are said in a simple form. If you don’t communicate, you will fail. @BrittanBright #mozcon
— Kendall Bird (@simplymeK) July 9, 2013
Tip for SBO’s: Don’t over complicate things. Just remember K.I.S.S. – Keep It Simple & Strong.
6.
3 secrets to online success: 1) know who you’re targeting, 2) communicate persuasively, 3) sell with integrity #webpsych #mozcon — Nathalie Nahai (@TheWebPsych) July 9, 2013
Tip for SBO’s: If you do not start with #1 first you will never be able to do #2 or #3 effectively. While researching your target marketing and building personas may not seem as fun as it once was, it has always been and will continue to be a critical step.
7.
Look at organic keywords to drive content strategy! Be proactive and talk about this with your client / boss #MozCon @AnnieCushing — Aleyda Solis (@aleyda) July 9, 2013
Tip for SBO’s: Being able to determine actionable insights from you analytics is key. Don’t just look at results, consider opportunities as well.
8.
“You are preaching to the choir if you are talking to your fans on social only.” @danaditomaso #mozcon
— Kate Morris (@katemorris) July 9, 2013
Tip for SBO’s: Building more personal connections with your fans/customers is a big step in helping them become brand loyalists.
9.
People want to feel connected with what you do and why you do it. @allisonurban #mozcon
— Sean McPhee (@seandeladead) July 10, 2013
Tip for SBO’s: Being honest, authentic and transparent is the easiest way to let customers connect with you on a deeper and much more meaningful level.
10.
Pro tip from @allisonurban on keeping a natural voice in your copy: say it to yourself first, if it sounds awkward, try again. #mozcon
— Andrew Dumont (@AndrewDumont) July 10, 2013
Tip for SBO’s: Write your web content as if you are writing it for one person. Focus on being personal, humanistic and real.
Grant Tilus 