This week I am blessed with the opportunity to attend MozCon – the mecca of inbound marketing conferences – hosted in Seattle, Washington. If you were not able to make it or couldn’t keep up with all of the tweets by following the #mozcon hashtag, don’t worry I’m here to help out.
Below are my top ten tweets from day one (Monday) for MozCon 2013. Feel free to take five minutes to review these insight rich tweets along with my own added tips for small business owners (SBO’s) to give you a bit more context. Thanks!
1.
You can't just do SEO anymore, you have to be a Marketer #mozcon
— George Andrews (@_george_andrews) July 8, 2013
Tip for SBO’s: No longer can you spend all of your time and money on just one activity. You need to become a more complete marketer so that your business can take advantage of all of the different opportunities to grow and improve.
2.
It's getting harder & longer to rank, but if u stick w/ it… It will kick off. Don't quit http://t.co/FYWE4Idv6s via @randfish at #Mozcon
— Savvy Panda (@SavvyPanda) July 8, 2013
Tip for SBO’s: Winning on the web isn’t a short journey. Create a structure system that will help ensure your commitment to finding success.
3.
Who are your customers? What are they reading? What are they sharing? What are they excited about/inspired by? @richardbaxter #MozCon
— Ruth Burr (@ruthburr) July 8, 2013
Tip for SBO’s: Understanding who your audience is critical. Start thinking like your target market; ask yourself what would you want and where would you want it to be if you were a customer.
4.
Use research to estimate the ROI for international SEO. @aleyda at #MozCon
— Mike Arnesen (@Mike_Arnesen) July 8, 2013
Tip for SBO’s: It doesn’t matter what you are doing on the web. Without doing the necessary research first you may just find yourself spinning your wheels and going nowhere. Don’t let that happen.
5.
When it comes to social media, the only thing that matters is the content you put forward and if it can stand on its own. @avinash #MozCon
— Ashley Tate (@ashtate) July 8, 2013
Tip for SBO’s: Focus on quality content first and the social community will follow.
6.
If you have a mobile-friendly website you have solved a problem that was very important in 2009. –@avinash #mozcon
— MyCool King (@iPullRank) July 8, 2013
Tip for SBO’s: Local searches on mobile devices are growing; move quickly, you still have time to catch up.
7.
#mozcon Create easily with infogr.am visual.ly infoactive.co piktochart ease.ly Many Eyes
— Gianluca Fiorelli (@gfiorelli1) July 8, 2013
Tip for SBO’s: Start creating visual content for your audience. Start with simple and straightforward imagery to see what works best for your brand.
8.
Nice idea from @mackfogelson: Create a strategy that lasts for 2-3 months, not 12. Collect data, and adjust as necessary. #mozcon
— Monique Pouget (@MoniqueTheGeek) July 8, 2013
Tip for SBO’s: Testing ideas quickly allows you to see wins or fails faster. This is the great way to test all of your ideas to see what works.
9.
Experiment early and often. There's an early mover advantage. @dharmesh #MozCon
— Aleyda Solis (@aleyda) July 9, 2013
Tip for SBO’s: Don’t wait for your competitors innovate, be a leader and shake things up a bit in order to help your business find which new technologies/opportunities you can use to your advantage.
10.
"In a world of increasing choices & decreasing trust, openness wins." @dharmesh #mozcon #LoveThis
— Tyler Jones (@TylerDavisJones) July 9, 2013
Tip for SBO’s: It’s easier to create brand advocates when you first have an open, honest and trust filled relationship with your customers.
Thanks for reading, please watch for my top tweets from day two of MozCon 2013 to come out tomorrow.
Grant Tilus 